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Couture Week Trends & Overview: History Reinvented for a Younger Market

Couture Week Trends & Overview: History Reinvented for a Younger Market

Jul. 15th, 2014 | Comments 0 | Make a Comment   

couture week

Photo Courtesy of Zuhair Murad

During Couture Fashion Week, we never know what we’re going to see on the runway. Princess wedding gowns, over-the-top headgear, or dresses made of concrete or carpet (it’s a thing) were all over the catwalk this past week, proving that the designs are anything but predictable. We’ll always be fans of the glamorous ball gowns and glittering red-carpet dresses, and this season there were plenty to choose from, from the avant-garde to the most traditional of looks. Almost every designer touched upon a historical influence trying to rework and modernize it to make it relevant for the young contemporaries that are snatching up couture left and right.

couture week

Photo Courtesy of Chanel

A few years ago the couture market was sort of hanging by a thread with mummers that “couture is dead.” The average buyer was in their 40’s-50’s and purchasing primarily out of Paris after couture shows, but the last few years have shown an increase in sales due to the opening of untapped markets like China and the Middle East. With the median buyer now ranging from the early 30’s to early 40’s, designers have been making their collections easier and more youthful, and that look was reflected in last week’s couture shows. Despite their references to the past (which most younger shoppers might find vintage and fun), the designs have been reworked into easy-to-wear pieces with modern elements and youthful silhouettes.

couture week

Photo Courtesy of Valentino

Chanel referenced the past through baroque designs and accents from Versailles, but kept everything modern with chic sandals, short lengths, on-trend bike shorts and fresh materials like concrete—very 2014, no? Valentino touched on flowing Grecian silhouettes with sheer detailing, perhaps channeling body-baring Rihanna’s latest red-carpet reveals. Armani Privé did an amazing job of channeling the bold beauty of old-Hollywood without going too Sunset Boulevard. And while the collection played on the look of big coats and even bigger (faux) fur, high-waisted shorts were popular in the collection, blending the decades together.

couture week

Photo Courtesy of Elie Saab

Those women looking for evening gowns (for Oscar after-parties or charity soirées) had a selection from almost every designer on the schedule this past week. Even the casual summer looks at Giambattista Valli had powder-puff, pastel ombré ball gowns at the end of the show. Ulyana Sergeenko’s dresses flirted with lace and leather while referencing turn of the century Russia, and Vionnet, which had more than a few two-tone and structural misses, found success in a spine-like curvature on a few red-carpet-worthy gowns.

couture week

Photo Courtesy of Schiaparelli

Speaking of the red carpet, more avant-garde designs included a collection of dresses by Viktor & Rolf that were literally made from a red carpet. While the collection may have been lacking in glamour, it made up for it in youthful spunk, which trend-setting 30-somethings will no doubt swoon over. The second collection with recently renewed Schiaparelli, played with ‘30s silhouettes in bright color and patterns all laced with fur, while Maison Martin Margiela went for face mask, patchwork chic that surprisingly worked.

couture week

Photo Courtesy of Vikor& Rolf

While couture has clearly not died, and likely won’t thanks to designs by Lagerfeld, Valli and the unique looks from the Vikor & Rolf boys, it is having a bit of a reinvention, dabbling in more youthful creations for a younger market. As 20-somethings we prefer the dream-like designs from Elie Saab or Christian Dior—maybe we need to age a bit before we can fully appreciate the look of a red-carpet towel dress.

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Max Mara Makes Actress Amy Adams the Star of Their New Campaign

Max Mara Makes Actress Amy Adams the Star of Their New Campaign

Amy Adams Max Mara

Photo Credit: Mario Sorrenti for Max Mara

While most of us are soaking up the sun and planning backyard get-togethers, the fashion industry is gearing up for fall with the release of their F/W 14-15 campaigns. Most have featured popular models or bright new up-and-comers—like Gisele Bündchen for Isabel Marant or Lottie Moss for Calvin Klein—but Max Mara decided to shake up the game. Turning to A-lister Amy Adams to front their fall and upcoming spring campaigns, the Italian luxury brand is hoping a dose of Hollywood will stand out amongst the others.

Replacing Jennifer Garner who was the face of the brand last year, Adams was shot by Mario Sorrenti wearing the brand’s signature sunglasses, handbags and accessories. Featuring Max Mara’s Signature Bag, the Margaux and a new line of eyewear, the actress’ campaign images will be featured in approximately 50 store windows around the globe. There will be a total of five photographs for Adams, with handbag shots set to release in August and sunglasses coming in October. The campaign will be released worldwide including Moscow and Dubai.

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One Third of Middle East Audiences Find Hollywood Content Morally Harmful

One Third of Middle East Audiences Find Hollywood Content Morally Harmful

Image abdulaziz_al_khater_-_p_2012.jpgContinued: A survey conducted by Northwestern University in Qatar in partnership with Doha Film Institute, the first of its kind in the region, indicates that 68 percent would support banning offensive materials.read more

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NAB Wrap: ‘Life of Pi’ Cinematographer Says He Will Do HDR Pass on ‘Tomorrowland’

NAB Wrap: ‘Life of Pi’ Cinematographer Says He Will Do HDR Pass on ‘Tomorrowland’

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Luxurious Game of Thrones Jewelry Lets You Support Lannisters, Starks or Targaryens

Luxurious Game of Thrones Jewelry Lets You Support Lannisters, Starks or Targaryens

Pyrrha x Game of Thrones

Created by Pyrrha for Game of Thrones, the collection is handcrafted from sterling silver and bronze and holds symbols for the six houses of Westeros in talismans, bracelets, rings and lariat necklaces. “We were thrilled when HBO approached us to create an official Game of Thrones jewelry line,” said Pyrrha designer Wade Papin. “While designing the pieces, we felt it was important to embrace the spirit of this groundbreaking series while still retaining the signature Pyrrha style.” Known for their high quality seals, the brand is a Hollywood favorite with actors like Brad Pitt, Jennifer Lawrence, Reese Witherspoon and Jeremy Renner both on and off the screen.

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Lupita Nyong’o Announces Ambassadorship with Beauty Brand Lancôme

Lupita Nyong’o Announces Ambassadorship with Beauty Brand Lancôme

Lancôme Lupita Nyong’o

Photo Courtesy of Lancôme

Lupita Nyong’o has been having quite the year. It’s only April and she’s nabbed herself an Oscar, a SAG award, countless nominations and a campaign with Miu Miu—needless to say she’s doing pretty well. But the world can’t seem to get enough of the 31-year-old actress and this morning she announced via Instagram that she landed a gig with Lancôme. Known for her bold beauty and stunning red-carpet looks, she’s the perfect person to be a global ambassador for the French brand—almost too perfect. Are we going to be able to mimic the flawless skin and fearless nature of this “it” girl?

“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Nyong’o stated in a press release. Coming from an actress who seems so comfortable in her own skin and moves seamlessly from Hollywood bombshell to classic beauty, makes this new partnership seem like a match made in heaven.

Following in the footsteps of previous ambassadors like Julia Roberts, Lily Collins, Kate Winslet and Penélope Cruz, Nyong’o is definitely in good company. Shot by photographers Mert Alas and Marcus Piggott, the campaign won’t be released until September, but she’s already speaking up about finding true beauty. “I had to give a speech about beauty right before the Oscars, and for me, beauty is a compassion for yourself and those around you,” Nyong’o told WWD. “And I think that in focusing on that, the light inside illuminates the beauty outside.” We couldn’t agree more. 

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Sundance Institute Reveals Finalists for Indian Screenwriting Workshop

Sundance Institute Reveals Finalists for Indian Screenwriting Workshop

Image chris-brown.jpgTaken from – The program, a partnership with Mumbai-based conglomerate Mahindra Group, will offer eight aspiring writers an opportunity to develop their scripts with experienced Indian and Hollywood screenwriters. read more

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Former GQ Associate Editor Lauren Bans Confesses to Being @CondeElevator

Former GQ Associate Editor Lauren Bans Confesses to Being @CondeElevator

vogue conde nast

Photo Courtesy of 20th Century Fox

We can’t say our imagination doesn’t fly straight to The Devil Wears Prada references whenever we think of the Vogue offices. Condé Nast seems like one of those places where women are blanching at the mere thought of eating more than one stick of celery a day, men are looking more stylish than David Beckham and interns spend their days fetching coffee. And not surprisingly, our guesses weren’t far off. Yesterday, former GQ associate editor Lauren Bans confessed to being Twitter’s @CondeElevator—the account that confirmed all our suspicions.

Home to the offices of magazines like Vogue, GQ, Vanity Fair, Glamour, Lucky Magazine, Self and Allure just to name a few, Bans posed as the Condé Nast in-house elevator, tweeting scraps of conversation overheard on the ride. We read everything from the expected omg-you’re-actually-eating-that, to the trite “that shirt is so two months ago.”

And while these tweets are probably the most hilarious (and honest) things we’ve heard about the Condé Nast offices, not everybody was particularly thrilled with the insider approach to comedy. Bans ended the account in August 2011 after pressure from bosses and executives. 

But now, two years later, she’s broken the silence and we’re pretty happy about it. After all we could never fault her for giving us a firsthand look into the world of Condé Nast. In her total run as “the elevator” (which was less than a week), Bans gained over 75,000 followers and inspired numerous copy-cat accounts. Representatives from GQ claim they had no idea the former editor was the person behind it all. Bans left the publication a month ago to pursue a career in screenwriting—we can only hope that soon we’ll see some tweeted conversations from the Hollywood back lots.

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Oscar Breakdown: Best Original Song

Oscar Breakdown: Best Original Song

Image 100951972copy.jpgOscar Breakdown: Best Original Song 1 TV Ratings: Sochi Sees More Declines From Vancouver 2 The Sad, Strange Family Battle Over Radio Legend Casey Kasem 3 ‘The Waltons’ Actor Ralph Waite Dead at 85 4 Morgan Freeman’s ‘Wormhole’ Among Science Channel’s Alien-Themed Programming Week (Exclusive) 5 Dwayne Johnson Comedy ‘Ballers’ Lands Series Order at HBO 6 Rough Seas on ‘Noah’: Darren Aronofsky Opens Up on the Biblical Battle to Woo Christians (and Everyone Else) 7 Actors Who Died During Filming 8 Grammys: Jay Z and Beyonce Open Show With Sexy Performance (Video) 9 CBS Swaps ‘Crazy Ones’ and ‘Two and a Half Men’ Time Periods, Schedules ‘Bad Teacher’ 10 Bethenny Frankel’s Talk Show Canceled Related VideosWhat’s Hot In Awards Facebook Turns 10: The Social Network’s Most Popular Stars, Movies and TV Shows View gallery Inside THR’s Nominees Night Party: Leonardo DiCaprio Hits Bash; Cee Lo Green, Karen O Perform View gallery THR’s Nominees Night: Oscar Hopefuls Celebrate at 2014 Bash View gallery Oscar Nominees Luncheon: Sandra Bullock, Leonardo DiCaprio, Pharrell Williams Hit the Red Carpet View gallery OscarLytics: How Second-Place Picks Could Decide the Winner Hilary Duff And Mike Comrie Are The Friendliest Exes Ever Lorde’s Fierce Curls Take Over V Magazine’s ‘Music Issue’ Cover 15 People Who Should Have Been Picked To Roast Washington On Its Biggest Night ‘Downton Abbey’ Gets New Cast Members For Season 5 Southern Charm GIFs! American Idol Recap: Good-bye, Hollywood Edelstein: Endless Love Is Purgatory See a Teaser for Scandal’s New Episode Benedict Cumberbatch: BAFTA New York In Conversation Event Sarah Paulson & Joe Jonas End Fashion Week at Marc Jacobs Elizabeth Banks: Jennifer Lawrence Ate My Birthday Cake Before Me! Naya Rivera Launches YouTube Channel, Shares Trailer What’s Hot On The Hollywood ReporterFacebook Turns 10: The Social Network’s Most Popular Stars, Movies and TV ShowsView galleryHollywood’s Notable Deaths of 2013View galleryHollywood’s Notable Deaths of 2014View galleryActors Who Died During FilmingView gallery

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Japan’s Imagica Launches Post-Production Facility at Pinewood Iskandar Malaysia Studios

Japan’s Imagica Launches Post-Production Facility at Pinewood Iskandar Malaysia Studios

Image mf.gifView article: The company, a joint venture with the Malaysian government, says it will target major Hollywood feature films and TV shows as its customers. read more

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